The Five Big Idea's

Online Shopping

1. Peering - an example of peering for online shopping is the web store 'asos' This is an online store where you can purchase big high street names.
2. Free Creativity - fashion students could get idea's off clothes websites, therefore could rip off the original product and make it themselves.
3. Democratised - reviews could damage the clothing websites reputation. Bad review = NO SALE
4. Thinking Globally - you can purchase clothes from over the world. The British branch, Topshop and Topman have also got stores in the US as well as in the UK.
5. Perfect Storm - take Tesco for instance, they now have the technology so you now don't even have to go into the store as they have online grocery shopping where it gets delivered to your front door. They have demographics as digital natives, (young people) know how to use wesbites as they were born into the virtual world.