National Circulation Statistics January 2011

Full breakdown of national newspaper circulation figures for January 2011:

Daily Mail uniquely managed a year on year increase, up 0.77 per cent year on year to an average of 2,136,568 copies a day.

Three national newspapers suffered a double-digit year-on-year fall in their circulation with the Daily Star Sunday suffering the biggest decline, a drop of 11.73 per cent, to a weekly average of 316,712.

The Observer suffered a similar decline, dropping 11.39 per cent year on year, to a weekly average circulation last month of 314,164.

The third double-digit drop came at The Times which averaged a daily sale of 457,250 each day last month as its circulation dipped 10.03 per cent year on year.

(title, average sale, percentage change year on year - source ABC)

National Morning Popular

• Daily Mirror 1,194,097 -2.00
• Daily Record 306,872 -5.24
• Daily Star 734,311 -5.78
• The Sun 3,001,822 -0.16

Total of average daily net circulation 5,237,102 -1.71

National Morning Mid Market

• Daily Express 639,875 -5.15
• Daily Mail 2,136,568 up 0.77 per cent

Total of average daily net circulation 639,875 -77.11

National Morning Quality

• The Daily Telegraph 651,184 -5.78
• Financial Times 383,067 -1.86
• The Herald 52,108 -6.89
• The Guardian 279,308 -7.60
• i 133,472
• The Independent 185,035 -0.42
• The Scotsman 43,362 -7.17
• The Times 457,250 -10.03

Total of average daily net circulation 2,184,786 0.20

Overall total of average daily net circulation 8,061,763 -21.76

National Morning Sporting

• Racing Post 50,263 4.77

National Sunday Popular

• Daily Star Sunday 316,712 -11.73
• News of the World 2,789,560 -6.53
• Sunday Mail 366,325 -7.29
• Sunday Mirror 1,092,816 -2.83
• The People 500,866 -6.02

Total of average Sunday net circulation 5,066,279 -6.11

National Sunday Mid Market

• Sunday Express 550,269 -5.94
• Sunday Post 317,896 -5.78
• The Mail on Sunday 1,958,083 down 4.4 per cent

Total of average Sunday net circulation 868,165 -70.77

National Sunday Quality

• Independent on Sunday 152,561 -0.92
• The Observer 314,164 -11.39
• Scotland on Sunday 56,256 -6.75
• Sunday Herald 43,084 1.01
• The Sunday Telegraph 496,128 -5.99
• The Sunday Times 1,039,371 -9.22

Total of average Sunday net circulation 2,101,564 -8.00

Media Revolution - Stop Press? (2009 statistics)

How many readers have the dailies lost over the 10 years?

2.25 million

How many readers has The Mirror lost?

750,000

How many readers has The Sun lost?

400,000

How many readers have the Sunday papers lost?

500,000

What effect has advertising had on the newspapers?

Declined by 20%

What percentage of revenue comes from advertising for local papers?

75%

How did Rupert Murdoch revolutionize newspaper production in the mid 80's?

Moving newspapers from Fleet Street to Wapping and introduced computers

Which is the only newspaper not to have lost readers over the last year?

The Sun

How has this newspaper increased their circulation?

Cut its cover price

What have the newspapers done to counteract the loss in revenue from advertising?

Increase cover price and give away freebies i.e. books, CDs, and DVDs

What did McFly do which brings together the newspaper and music industry?

They gave away their album for free

What impact have the 'free' newspapers had on the industry?

Accused of dumbing down the news

What impact has the web had on newspaper readers - especially the younger audience?

Young people will read what they want to read

How as The Telegraph embraced the digital world?

It created a new work space

What effect has online access and globalization had on the industry and readership?

The Guardian newspaper is not only read in Britain, a 1/3 are British, another 1/3 are Americans, and another 1/3 are the rest of the world

The Five Big Idea's

Online Shopping

1. Peering - an example of peering for online shopping is the web store 'asos' This is an online store where you can purchase big high street names.
2. Free Creativity - fashion students could get idea's off clothes websites, therefore could rip off the original product and make it themselves.
3. Democratised - reviews could damage the clothing websites reputation. Bad review = NO SALE
4. Thinking Globally - you can purchase clothes from over the world. The British branch, Topshop and Topman have also got stores in the US as well as in the UK.
5. Perfect Storm - take Tesco for instance, they now have the technology so you now don't even have to go into the store as they have online grocery shopping where it gets delivered to your front door. They have demographics as digital natives, (young people) know how to use wesbites as they were born into the virtual world.