National Circulation Statistics January 2011

Full breakdown of national newspaper circulation figures for January 2011:

Daily Mail uniquely managed a year on year increase, up 0.77 per cent year on year to an average of 2,136,568 copies a day.

Three national newspapers suffered a double-digit year-on-year fall in their circulation with the Daily Star Sunday suffering the biggest decline, a drop of 11.73 per cent, to a weekly average of 316,712.

The Observer suffered a similar decline, dropping 11.39 per cent year on year, to a weekly average circulation last month of 314,164.

The third double-digit drop came at The Times which averaged a daily sale of 457,250 each day last month as its circulation dipped 10.03 per cent year on year.

(title, average sale, percentage change year on year - source ABC)

National Morning Popular

• Daily Mirror 1,194,097 -2.00
• Daily Record 306,872 -5.24
• Daily Star 734,311 -5.78
• The Sun 3,001,822 -0.16

Total of average daily net circulation 5,237,102 -1.71

National Morning Mid Market

• Daily Express 639,875 -5.15
• Daily Mail 2,136,568 up 0.77 per cent

Total of average daily net circulation 639,875 -77.11

National Morning Quality

• The Daily Telegraph 651,184 -5.78
• Financial Times 383,067 -1.86
• The Herald 52,108 -6.89
• The Guardian 279,308 -7.60
• i 133,472
• The Independent 185,035 -0.42
• The Scotsman 43,362 -7.17
• The Times 457,250 -10.03

Total of average daily net circulation 2,184,786 0.20

Overall total of average daily net circulation 8,061,763 -21.76

National Morning Sporting

• Racing Post 50,263 4.77

National Sunday Popular

• Daily Star Sunday 316,712 -11.73
• News of the World 2,789,560 -6.53
• Sunday Mail 366,325 -7.29
• Sunday Mirror 1,092,816 -2.83
• The People 500,866 -6.02

Total of average Sunday net circulation 5,066,279 -6.11

National Sunday Mid Market

• Sunday Express 550,269 -5.94
• Sunday Post 317,896 -5.78
• The Mail on Sunday 1,958,083 down 4.4 per cent

Total of average Sunday net circulation 868,165 -70.77

National Sunday Quality

• Independent on Sunday 152,561 -0.92
• The Observer 314,164 -11.39
• Scotland on Sunday 56,256 -6.75
• Sunday Herald 43,084 1.01
• The Sunday Telegraph 496,128 -5.99
• The Sunday Times 1,039,371 -9.22

Total of average Sunday net circulation 2,101,564 -8.00