How many readers have the dailies lost over the 10 years?
2.25 million
How many readers has The Mirror lost?
750,000
How many readers has The Sun lost?
400,000
How many readers have the Sunday papers lost?
500,000
What effect has advertising had on the newspapers?
Declined by 20%
What percentage of revenue comes from advertising for local papers?
75%
How did Rupert Murdoch revolutionize newspaper production in the mid 80's?
Moving newspapers from Fleet Street to Wapping and introduced computers
Which is the only newspaper not to have lost readers over the last year?
The Sun
How has this newspaper increased their circulation?
Cut its cover price
What have the newspapers done to counteract the loss in revenue from advertising?
Increase cover price and give away freebies i.e. books, CDs, and DVDs
What did McFly do which brings together the newspaper and music industry?
They gave away their album for free
What impact have the 'free' newspapers had on the industry?
Accused of dumbing down the news
What impact has the web had on newspaper readers - especially the younger audience?
Young people will read what they want to read
How as The Telegraph embraced the digital world?
It created a new work space
What effect has online access and globalization had on the industry and readership?
The Guardian newspaper is not only read in Britain, a 1/3 are British, another 1/3 are Americans, and another 1/3 are the rest of the world
No comments:
Post a Comment